If I ever write another book it will probably be about one of three topics. The first is the truth about how the press and journalism really works – the sausage making – to show just how much of a beautiful, subjective and chaotic mess it all is. The second idea is to talk about how perfect blogging is, with its constant feedback loop, as a training ground for mass psychology and manipulation. The third idea I’m keeping to myself for now, but it’s more startup focused.
It’s the second one that’s been on my mind lately. Mostly because it’s become pretty clear to me that any blogger worth her salt could start, say, an extremely successful militant religious cult.
Any blogger will tell you how frustrating the early days are. Getting someone, anyone, to link to you. Your first comment! etc. And as your audience grows you are introduced to the first rule of anonymous human behavior – it’s dark and brutal, and reminds me how thin the veil of civilized behavior really is. If there is something nasty that can be said, someone will say it. Over and over.
A big part of blogging is simply keeping the peace. You set rules on whether or not you’ll allow anonymous commenting, or commenting at all. You decide if/how to moderate comments. You decide if/how to respond to opposing arguments and (more often) personal attacks. And you, involuntarily for the most part, evolve your writing in response to the feedback loop. Those are the days of innocence, simple joys and simple sadnesses.