Facebook added a new feature to Gifts Thursday: the ability to make charitable contributions in honor of your friends and family. The program kicks off with 11 non-profit partners, including the American Red Cross, the Boys and Girls Club of America and Livestrong.

The social network had invited the press to a Facebook Gifts event in New York scheduled for Thursday, but the event was called off because of Hurricane Sandy. The launch this week presents a great opportunity for the many Americans looking for ways to give back following the storm's devastation in the Northeast and Mid-Atlantic.

In the blog post entitled "Charitable Contributions on Facebook Gifts," Facebook recommends…
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