that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here.

Name: Lookcraft

One-Liner Pitch: An e-commerce site that helps men decide what to wear and lets them try out fashion items for free from the comfort of their own homes.

Why It's Taking Off: Lookcraft re-imagines the shopping experience to tap into the multi-billion dollar online retail market for men.

There is a long held stereotype that men hate to shop for clothes, but Jamie Quint believes the real problem is just that shopping experiences are rarely if ever designed specifically with men in mind.

"The shopping exp…
Continue reading...

More About: Startups, The Launchpad