Apple is wasting no time to create demand for the iPad Mini. Launched Tuesday, the product appears in a newly released ad, above.

Developed by agency TBWA\Media Arts Lab, the spot features no narration -- just a shot of the larger iPad playing "Heart and Soul" on a piano app. The camera then reveals the smaller iPad, playing along in a piano duet. It concludes with black text against a white background that reads: "iPad mini."

Apple also debuted a new ad for its 13-inch MacBook Pro, below; in it, narrator Peter Coyote describes the product's Retina display as being "for the pro in all of us." The 13-inch Pro is available now, while the iPad Mini goes hits stores Nov. 2.

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